Gregg Rothberg heads up HIP Genius, which he has been leading since 2009. He is responsible for setting the overall direction for the agency, new business development and marketing strategy for its clients. Throughout his career he has worked with top entertainment and consumer products brands, including NBC Universal, MTV, Yellow Tail wine, Comcast, Flip Video, MLB Network, FX, True Religion Brand Jeans, Yellow Tail and Comedy Central. Prior to HIP Genius, Gregg was President of 3g Marketing, Inc. – a strategic entertainment marketing agency.
Melissa Zimmerman heads up the partnership marketing group at HIP GENIUS. She oversees all marketing partnership and promotions, partner relationships and new business. Melissa has a wealth of experience in finding marketing solutions for brands. Prior to joining HIP GENIUS she worked on the network side of the business for many years. Most recently Melissa was VP, Marketing Solutions at GSN where she created awareness and visibility for brands via, sponsorships, promotions and in-show integrations. Before that Melissa worked at other networks, including iN Demand and FX Networks.
Lesley Robin heads up the digital marketing group at HIP GENIUS where she oversees digital initiatives, strategy and new business. She has extensive experience in online marketing for entertainment brands. Lesley cut her teeth on the production side of film at Focus Features before transitioning to digital marketing at Special Ops Media. She then moved on to Mammoth Advertising, where Lesley was the Director of Strategy, and worked on several social media and Digital PR campaigns for The Weinstein Company, IFC Films, Universal Pictures, Sony Pictures Home Entertainment, Samuel Goldwyn and HarperCollins.
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