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July 25, 2014

Stevie Nicks Joins Instagram: How Old Dogs are Learning New Tricks


Did you ever think the reigning queen of rock mystery, Stevie Nicks, would join Instagram? Would you ever guess that news of a new Pink Floyd album would be leaked through Twitter? Or that Tom Petty and the Heartbreakers would …

24 Karat - Songs From the Vault, Best Practices, Celebrity, Digital PR, Facebook, Fleetwood Mac, Genius, HIP, Hypnotic Eye, Instagram, Media, music, music industry, Social Media, Stevie Nicks, Tom Petty, Tom Petty and the Heartbreakers, Trends, Twitter

July 22, 2014

Twitter’s New Organic Tweets Dashboard Overview


The following is a collaboration between HIP GENIUS and Intent Lab.  Background On July 11th Twitter released the capability to access organic tweet analytics for the first time. Previously, analytics were only available in the dashboard for paid products – …

Twitter, twitter ads

July 18, 2014

Social Listening: The Importance of Reaction


Industries are increasingly seeing the benefits to using social listening. One of those benefits is the ability to react. Imagine for a moment that you weren’t watching the World Cup when Luis Suarez bit Giorgio Chiellini. If you used social …

Integrated Marketing, Market Research, Marketing Mix, Marketing Research, social listening, Social Media

July 17, 2014

Startups and Apps You Should Know About Vol. 1: Yo, Reelagram, TunePics

Entering Startup

These days it seems like there’s a new startup or app launching every day. Did you hear about Instagasnapbook? I just made it up. But there’s a good chance that someone out there is making it right now. There’s also …

July 10, 2014

True Blood: The Final Season. A True-ly Social TV Integration


Last month, one of HBO’s biggest hits, True Blood, entered its seventh and final season. A consistent fan favorite with a passionate social media following, True Blood engaged fans each week with sneak peeks, exclusive content and access to their …

Facebook, HBO, social tv

July 10, 2014

Potato Salad Kickstarter Displays Power of Crowdfunding


Think you make a mean potato salad? We’re not talking “local award winning” good — we’re talking $40,000 good. That’s how much money Zack Brown has raised via Kickstarter for his Fourth of July picnic contribution. Brown created a campaign …

Best Practices, crowdsourcing, digital marketing, Film, kickstarter, Social Media

July 9, 2014

We SAY it on WE tv

marriage bootcamp: reality stars

“Do you think Slade is being  sincere?” “Is Jenni here for the right reasons?” are examples of some polls that pop up on your TV when watching WE tv’s Marriage Boot Camp: Reality Stars.  You can either yell your answers at …

second screen, social tv, wetv

June 27, 2014

The World Cup: #Winning


Did you know that the World Cup is happening right now? Of course you do. Residing under a rock couldn’t prevent you from knowing this. You don’t have to be a soccer fan. You don’t have to have cable. You …

social tv, World Cup

June 19, 2014

#OITNB: The Social TV Conundrum


If you care about television, there is only one thing you were doing last week: binge-watching Orange Is The New Black. Netflix released the second season of its popular series on Friday, June 6th, and soon after Twitter exploded. The …

Apps, Live Tweeting, oitnb, oitnb season 2, orange is the new black, orange is the new black twitter, social tv, Tumblr, Twitter

June 19, 2014

An Unlikely Partnership: CNN & Tumblr Team Up for Hillary Clinton’s Townhall

Hillary Clinton Townhall

In a unique and somewhat surprising partnership, Tumblr teamed up with its first news network, CNN, for Hillary Clinton’s Townhall. The partnership invited viewers to submit questions via text, video, or animated GIF to Clinton, which were moderated by Christiane …

blog, Hillary Clinton, live blogging, Partnerships, politics, Social Media, Tumblr