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August 21, 2014

#Ferguson’s Social Movement: How Far Will It Go?


It is close to impossible to not take notice of the tragic events that are happening in Ferguson, Missouri. Since the killing of Michael Brown on August 9th, the social world has been alight with activity, and while the social …

Ferguson, Mike Brown, Predictive Analysis, social listening

August 8, 2014

The In Crowd: Connecting with the World’s Rich & Famous Through Social Media

Oscars Selfie

There’s no question that social media has enabled fans to get closer to our favorite celebrities better than any issue of US Weekly ever could. Especially with the rise of photo sharing apps like Instagram and Snapchat, we are now …

Celebrity, Facebook, facebook mentions, Instagram, Social Media, Twitter

August 7, 2014

So Long, Check-Ins! Introducing The New Foursquare

Foursquare released version 8.0 this week, simultaneously removing the primary feature that made it famous – the check-in.  So what is Fourquare now that it has eliminated its primary capability? The app has now transitioned to a personalized recommendation service, …

Apps, Check-ins, Foursquare, Mobile, Social Media

August 1, 2014

Comedy Central Debuts Online Series Inspired By Tweets

CC: Social Scene

Either the writers over at Comedy Central are getting lazy, or they are really understand their audience and how social media influences TV. With it’s new online series, CC: Social Scene, it seems like it’s the latter. The series, hosted …

CC: Social Scene, comedy central, crowd sourcing, Paul Scheer, Social Media, Twitter

August 1, 2014

Sharknado Broke Twitter… Again


It was a hot summer night some twelve months ago when a story of sharks swimming in the air took the world by storm. On July 11th 2013 Syfy premiered Sharknado, an original film about – you guessed it – …

Sharknado, Sharknado 2, social tv, Syfy, television, TV, Twitter, Week In Review

July 25, 2014

Stevie Nicks Joins Instagram: How Old Dogs are Learning New Tricks


Did you ever think the reigning queen of rock mystery, Stevie Nicks, would join Instagram? Would you ever guess that news of a new Pink Floyd album would be leaked through Twitter? Or that Tom Petty and the Heartbreakers would …

24 Karat - Songs From the Vault, Best Practices, Celebrity, Digital PR, Facebook, Fleetwood Mac, Genius, HIP, Hypnotic Eye, Instagram, Media, music, music industry, Social Media, Stevie Nicks, Tom Petty, Tom Petty and the Heartbreakers, Trends, Twitter

July 22, 2014

Twitter’s New Organic Tweets Dashboard Overview


The following is a collaboration between HIP GENIUS and Intent Lab.  Background On July 11th Twitter released the capability to access organic tweet analytics for the first time. Previously, analytics were only available in the dashboard for paid products – …

Twitter, twitter ads

July 18, 2014

Social Listening: The Importance of Reaction


Industries are increasingly seeing the benefits to using social listening. One of those benefits is the ability to react. Imagine for a moment that you weren’t watching the World Cup when Luis Suarez bit Giorgio Chiellini. If you used social …

Integrated Marketing, Market Research, Marketing Mix, Marketing Research, social listening, Social Media

July 17, 2014

Startups and Apps You Should Know About Vol. 1: Yo, Reelagram, TunePics

Entering Startup

These days it seems like there’s a new startup or app launching every day. Did you hear about Instagasnapbook? I just made it up. But there’s a good chance that someone out there is making it right now. There’s also …

July 10, 2014

True Blood: The Final Season. A True-ly Social TV Integration


Last month, one of HBO’s biggest hits, True Blood, entered its seventh and final season. A consistent fan favorite with a passionate social media following, True Blood engaged fans each week with sneak peeks, exclusive content and access to their …

Facebook, HBO, social tv