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March 27, 2014

Twitter! Now With More Photos!


Twitter recently announced some changes to how photos will be shared within tweets. These new features include the ability to add more than one photo to a tweet and to tag people in those photos. This could have a big …

March 18, 2014

With Organic Reach Dwindling, What Good Are Facebook Fans to Brands?

American football sports fan

There was a time (as recently as early 2012) when fan count was the gold standard against which brands measured success on Facebook. More fans lead to more reach, which lead to more engagement, which ultimately lead to an overall …

Facebook, Facebook ads, Facebook brand pages, Facebook brand posts, Facebook fans, Facebook organic reach, Facebook pages, Facebook paid media, Facebook posts, Facebook reach, paid social

March 10, 2014

Facebook Changes Its News Feed Again


Almost exactly one year ago, Facebook announced that it would be rolling out an all-new News Feed to desktop users. This update featured larger photos, a resigned navigation bar, and a rearranged chat window. After only being made available to …

Facebook, Social Media

February 28, 2014

InstaCrush: Chrissy Teigen

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If you don’t follow Chrissy Teigen on Instagram, you are missing out. The model and wife of John Legend has a killer sense of humor; she does not shy away from making a fool of herself, especially on social media. …

Best Practices, chrissy teigen, Instagram, john legend, model, sports illustrated

February 12, 2014

Are The Olympics The Death Knell of Second Screen Apps?


The “Second Screen” experience is something that tech pundits, internet rock stars, and digital prophets alike have been touting for the past few years. Try googling “Second Screen Olympics” and you’ll find a lot of articles about how the second …

Apps, getglue, itv, nbc, Olympics, second screen, Social Media, social tv, Sports, television, tvtag, Viggle, zeebox

February 11, 2014

Facebook Makes Land Grab for Social TV


In the last two years, Twitter has done its part to establish itself as THE Social TV platform; the de facto go-to for second screen junkies to commiserate, and advertisers looking to capitalize on those conversations. From acquiring Social TV …

February 4, 2014

Facebook Won the Super Bowl


Sunday’s Super Bowl was a blowout, and I’m not just talking about the absolute devastation the Seahawks inflicted on the Broncos. For the past year, Twitter has been the social network of choice for TV. Between acquisitions of companies like …

Facebook, football, Social Media, social tv, Sports, Twitter

January 30, 2014

Award Show Strategy: The GRAMMYs

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The 56th GRAMMY Awards were last Sunday and HIP GENIUS helped lead the social conversation on behalf of TVGN and Entertainment Tonight. Our role as the social conversation curators required HIP GENIUS to amplify buzz and capitalize on real-time activity …

Award Show, GRAMMYs, Live Tweeting, Red Carpet, Social, Strategy, TVGN

January 23, 2014

Tumblr Adds @-Replies. How Brands Can Benefit.


Last week in a move that surprised no one, Tumblr added the “@-reply” technology that Twitter and Facebook utilize. By simply typing the “@” symbol before the user’s name, you can alert them in your own text blog post. While …

@-replies, brand tumblr, brands on tumblr, Digital PR, Facebook, Hashtags, important, messaging, tagging, Tumblr, tumblr updates, Twitter, update

January 21, 2014

Awards Season: Social Do’s and Don’ts


The beginning of the New Year can be daunting, as we’re reminded of past resolutions that we never upheld. Luckily, Hollywood is there to lift us out of our disappointment and remind us that there are more important things in …

Best Practices, blog, Celebrity, Instagram, Social Media