Earlier today, Mark Zuckerberg took the stage at Facebook HQ in California to announce some upcoming changes to the extremely popular social media platform. These changes were in relation to the look and feel of the News Feed, where users go to see the latest updates from friends, brands, and their favorite celebrities. The main changes will alter the appearance of stories, the types of News Feeds that users can see, and Facebook’s mobile versions.
The main focus of these changes is to bring richer stories to more prominent areas. In the current News Feed, the main content only takes up approximately 40% of the total landscape. The new version maximizes this area so that users are seeing more of what they like. According to Facebook, photo posts now account for 50% of all posts, while Page posts account for 30%. With this in mind, the size of photos in the News Feed has greatly increased.
Photos aren’t the only type of story that will be featured more prominently. Articles, friends, page posts, events, and even information from Pinterest have been optimized to be more visual.
What it means for your brand:
In addition to changing the design of the News Feed, Facebook has also created new News Feed filters that allow users to customize their experience. The new All Friends feed displays every post from your friends in chronological order. No Brand Page posts, nothing frompeople you follow, just every post from your friends. The Music feed that shows your favorite musicians and what your friends are listening to. As expected, the Photos feed only shows photos. There is also a new Following feed that shows every post from the Pages, celebrities, teams, etc. that you follow.
Unlike before, the mobile app version of Facebook is nearly identical to the desktop version. Everything on the left side of your computer is available on the left side of the phone.
This means that you no longer have to worry how an asset may appear on a mobile device. It will appear exactly how it looks on your computer.
Not only will content from friends become more visual, but ad content in Page posts, ads and sponsored stories are becoming more vibrant and noticeable. It’s hard to predict right now exactly how ads will be affected, but we think it’s likely that the post update will be overlaid on the ad image. Additionally, it’s possible that a brand’s cover photo will now be included in the ads.
What it means from your brand:
Overall, it is tough to tell if these changes will benefit to brands. Visibility will decrease if people use the All Friends feed, but otherwise it will appear the same. Photos and other Page assets will be larger and more noticable, whichwill increase the chances of fan engagement. As the new changes begin to rollout to users, time will tell how brands adjust. If you’re interested in learning more, visit http://facebook.com/newsfeed to sign up.
Facebook, News, Social Media
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