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February 2, 2012

Featured Genius: Cristin

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Tell us a little about yourself and your job at HIP GENIUS

I’m a Senior Account Manager on the digital side which entails planning unique social media executions, building the social voice of brands, and spreading buzz through digital PR.

Where were you before HIP GENIUS?

I worked at an agency called Deep Focus for 4.5 years doing similar work, prior to that I spent a year at Harry N. Abrams as a coffee table book publicist

What are your daily reads?

The Huffington Post, Videogum, Mashable and does Gilt Group count??

What do you think is the single most important thing brands should understand about marketing?

You can’t make wine out of water. The key is to have assets to work with that offer something unique and interesting to audiences. If you have a brand new TV show to promote, you need to offer sampling that is quality enough to spark interest. Seeding out commercials and advertisements are not going to get you that underground buzz you need to increase tune-in for premiere. The people have spoken and they don’t want your selling points.

If you could choose a movie or TV show that most accurately represents your life, what would it be and why?

“2 Fast 2 Furious”, jk, I guess Lifetime’s original movie Coco Chanel because it’s a wonderfully informative bio that tells the story of a come-from-nothing female entrepreneur who is portrayed hilariously and terribly by Shirley McClaine who was clearly in it only for a steady pay check. Can’t beat a good Lifetime original movie!

What is your theme song?

I don’t think I have a theme song exactly but I do have a number of go-to dance party jams and my number one fall back is usually  Britney Spears Toxic which I hope doesn’t also describe my personality? But come on, you gotta admit it’s a great jam!!

What emerging marketing trend or platform will be the next big thing in 2012?

Pinterest, hands down.

Tell us something you’ve never told anyone before.

I plead the Fifth, also I’m pretty sure I hide nothing embarrassing about myself.

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