October 4, 2012
The State of Viggle
Social TV platforms are ALL the rage right now and HIP GENIUS recently put together a who’s who list of the best second screen apps that makes it easy to identify which platforms to use to reach your marketing needs. But one Social TV platform in particular is quickly gaining traction among users and unveiling a slew of new product offerings that we think will quickly thrust them into the forefront of Social TV. This platform is Viggle.
Reaching just over 1 million active users, Viggle is quickly gaining traction and awareness through its rewards system. With the new offerings rolling out this fall/winter we wanted to get to the bottom of what we can expect to see from Viggle over the next few months so we got in touch with one of Viggle’s representatives to find out the nitty gritty on what’s to come. From bold partnerships to fantasy football integration, Viggle is starting to take advantage of a yet untouched genre of Social TV. Take a look at what you can expect to see in the next few months and let us know your thoughts in the comments below!
On New Partnerships:
“There’s lots of exciting stuff happening at Viggle from new product features to partnerships. First off, at the end of August, Viggle announced a marketing partnership with DIRECTV, which is aimed at enhancing the television experience by offering bonus points and rewards to DIRECTV customers, just for checking into their favorite TV shows, movies and sports using the free mobile app. Some immediate benefits to Viggle users and DIRECTV customers include enhanced opportunities to get DIRECTV bonus points and rewards such as DIRECTV MOVIE MONEY certificates. You can learn more at www.viggle.com/directv/.
On New Features:
In early September, Viggle unveiled MyGuy (available on both iOS and Android platforms), a real-time fantasy football game for both professional and college fans. When you check into live football with Viggle, you can play along live with MyGuy. MyGuy automatically recognizes which teams are playing – fans can choose which players they want to put in the game and they can switch their players in real-time on every down. Like in traditional fantasy football, fans gain and lose points based on their selected players’ on-field performance, but as a bonus, those points can be redeemed for Viggle rewards, such as game tickets, team merchandise and gift cards. With the help of British Comedian Olivia Lee, we’ve created some fun videos to get users excited about the game.
On The Future of Viggle
Next up, kicking off on Thursday, 10/11, Viggle will be giving away two tickets to the 2013 Super Bowl in New Orleans. Closer to the giveaway date, details will be shared here www.viggle.com/”